Bonterra: Visual Palette
With an existing identity, and packaging not slated for immediate change, giving the brand a more premium presence was our task. A refreshed color palette, language, typography and imagery with a point of view bring the brand to life in a meaningful way.
To bring the Bonterra experience to life, we went on site with photographer Andy Anderson to create a library of imagery. Shot at springtime, the imagery shows new growth, animals that are part of the organic approach and artifacts used in biodynamic farming and winemaking.