Library: Morningside Athletic Club
Sanctuary Wine
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Brand Identity Family Illustration Point of sale applications
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Identity Parts Packaging Identity System Racing Program
Identity Iconography Website Environment
Dancing in the Street Oh, The Drama The Magic Curtain Play Big
Exterior Environment Mural Retail
Identity Website Stationery Invitation
Identity Graphic Pattern Stationery
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Caldrea Preston Kelly Vita Advisors Parker Marketing Group
Tiger Woods Foundation Yustin Looking Forward Desimone Inc.
Chambord Trajectory Sanctuary Wine Morningside Athletic Club
Best Buy Gift Cards Studio 2030 Creative Memories Dads & Daughters
RadLyn UnitedHealth Group GMAC ResCap Palm Exploration
Purina Brand Exhibit Sevenoaks LLC

The Morningside Athletic Club is a neighborhood-based sporting and social club that is a throwback to a time when neighbors knew each other and sports meant fitness and fun. Cue created an identity system to give the MAC an official feel and attract people to join. The iconic logo and seal punctuate everything from club apparel to painted super-graphics on the sports field.