Popular Front: Identity
MN Business Partnership:
Invitation
Graphic Pattern
Brand Identity Family Illustration Point of sale applications
Visual Palette Brand Story Roadshow Exhibit Printed Materials
Identity Parts Packaging Identity System Racing Program
Identity Iconography Website Environment
Dancing in the Street Oh, The Drama The Magic Curtain Play Big
Exterior Environment Mural Retail
Identity Website Stationery Invitation
Popular Front
Identity Graphic Pattern Stationery
Identity Iconography Stationery Capabilities Literature
Caldrea Preston Kelly Vita Advisors Parker Marketing Group
Tiger Woods Foundation Yustin Looking Forward Desimone Inc.
Chambord Trajectory Sanctuary Wine Morningside Athletic Club
Best Buy Gift Cards Studio 2030 Creative Memories Dads & Daughters
RadLyn UnitedHealth Group GMAC ResCap Palm Exploration
Purina Brand Exhibit Sevenoaks LLC

A successful interactive agency, Popular Front was growing its offering to become a holistically-focused branding agency. The new identity is a bold departure, with a logotype and graphic language that is intelligent and dynamic.

The wordmark has the feeling of confident precision, with breaks in the geometric letterforms that feel active and in motion.

The initial letters 'p' and 'f' become a visual shorthand for the company, allowing a more casual display of the brand while maintaining a proprietary graphic language.