Digging into the agency archives we found remarkably relevant insights written by founder Ray Mithun over 50 years ago. His thinking on business and creativity informed the creation of seven defining ideas for the agency, called the core tenets.
Each defining idea is represented visually. Icons for each tenet make ideas relatable, memorable and easily shared inside the agency and out.
As the iconography was introduced internally, employees were encouraged to design their own tee shirts, combining icons in a way that expressed the agency personality for each of them.
Changing the identity of Campbell Mithun was the first step in an ongoing commitment to fostering a vibrant, creative culture. These cards are one way to invite stakeholders within the agency to explore connected meanings of the tenets.
