Streetz American Grill

Streetz American Grill is an independent, quick-serve restaurant concept that offers great American street food in an environment with an upscale vibe. Our client, an entrepreneur with a passion for food and hospitality, saw an  opportunity to create a menu of the most loved street foods, authentically prepared from quality ingredients.


Streetz American Grill | Cue | A Brand Design CompanyStreetz American Grill | Cue | A Brand Design CompanyStreetz is inspired by famous street food destinations found across the country – places with unique character that specialize in local favorites, like Philly cheesesteaks, Coney Island hot dogs and gyros.


Streetz American Grill | Cue | A Brand Design Company

The Streetz identity is composed of word mark applied to signage, and brought to life in environments created with an edited color palette, unique typography and messaging to add personality. The primary identity and signage is reminiscent of signs and ephemera from vintage American dining establishments, from hot dog stands to burger joints. These elements work together to create an experience that is sleek and approachable.


Streetz American Grill | Cue | A Brand Design Company

The brand uses typographic textures to deliver messaging. A defined palette of materials and simple architectural details creates an environment that is inviting and modern. This “kit of parts” is used to develop a distinct look and feel at each location, and within different building configurations.


 

Streetz American Grill | Cue | A Brand Design Company


Streetz American Grill | Cue | A Brand Design Company

From Monster Burgers to Chicago dogs to truffle fries, the menu hosts a wide array of items. The menu choices are presented simply and clearly, to expedite selection and ordering. Branding is applied to workwear, hats and retail apparel.


Streetz American Grill | Cue | A Brand Design Company


Streetz American Grill | Cue | A Brand Design Company

Packaging features the Streetz brand pattern on paper liners, sandwich boxes and bags, for eat in and carry out.


Streetz American Grill | Cue | A Brand Design Company

Streetz began with two locations, one in a former diner and a second in a strip mall location. Collaborating with Tanek Architects, we created a branded site with elements that can be assembled in a variety of configurations depending on location, signage needs and differing city codes. Similarly, the restaurant interiors use a palette of colors, materials and architectural details to support a brand that is unique, inviting, and scaleable.


Streetz American Grill | Cue | A Brand Design Company


Streetz American Grill | Cue | A Brand Design Company


Streetz American Grill | Cue | A Brand Design Company

Photography: Chris Sheehan