Pendleton Directors’ Reserve
- Brand Identity
Directors’ Reserve embodies the lore and legacy of the Pendleton Round-Up, an iconic symbol of rodeo heritage synonymous with the brand. Aged for twenty years, the liquid inside speaks to the same heritage — a whisky showcased in a bottle wrapped in a leather sleeve with tooling crafted by third-generation saddle maker, Randy Severe. The bottle is encased in a box carrying the story of this special whiskey with a special heritage.