Parker Marketing Identity

Parker Marketing Group is a Dallas-based consultancy specializing in consumer connection strategies. Founded by Susan Parker, formerly of Southwest Airlines, the group collaborates with companies looking to create valuable relationships between customers and brands.


The Parker wordmark uses a series of icons to represent the values of the Parker philosophy—purpose, connection and vigilance. The icons and bright colors add personality and keep the idea of “people” at the core of the identity.


The design was extended to stationery and the Parker website. Business cards were printed with a registered emboss that reinforces the iconography and connects it to the Parker Group’s mission of “creating customer conscious companies.”