Life Time At Home DVD
Life Time Fitness is extending its reach beyond the club environment into the home. This project focused on creating the Life Time At Home brand expression and demonstrating it via the first product, a weight loss DVD.
The DVD package needed to deliver the same vision, values, and best-of-class offering as the club environment. We created a design inspired by real people and natural materials, featuring photography by Lee Stanford. The new offering invites consumers to embrace a healthy way of life.