Caribou Flavored Coffees
With its success at retail with crafted drinks, the Caribou Coffee brand believed that it could offer better, flavored coffee, giving consumers the opportunity to brew premium-flavored coffees at home.
Caribou Coffee asked Cue to extend the brand into this popular coffee category in CPG stores. The goal was to excite consumers and positively enhance the appeal of the Caribou Coffee portfolio of products.
With so many coffee offerings competing for attention on shelves, it was important for these new products to stand out and distinguish flavors in a fresh, fun way. Cue created a family of colorful packages, giving each a unique personality – with unique names and illustrations that celebrate each flavor in an intriguing way.
Caribou also asked Cue to expand the system for special seasonal flavors, each with its own personality and bright color.