Caribou Coffee Bold North Blend
- Brand Identity
With Minnesota hosting the 2018 Super Bowl, Caribou had the opportunity to stake a claim as Minnesota’s hometown coffee. “The Official Coffee Of The Bold North” became a visual icon presiding over Caribou’s presence during a week of festivities leading up to the big game. It also branded a limited, 10 oz coffee; a souvenir for visitors and home-town coffee lovers, alike. Coffee clutches added personality with decidedly Minnesota accent.