10/24/08
by Nathan Hinz, Alan Colvin

In recent years, the lines between traditional and new media agencies have become increasingly blurred. As Popular Front has become more immersed in this changing creative world, the company realized it needed a better way to reflect how it’s positioned within an increasingly competitive creative landscape. Cue helped Popular Front evolve its platform and created a new identity system that reflects the spirit of the creative company.


The new identity reflects a balance of creativity and technology; rooted in the digital world, but nimble and adaptable to the way people live.

 

 

 

 

The typographic solution is built from a pattern inspired by digital technology. Letterforms emerge from a geometry that is precise, but changeable.

  



Patterns become more interesting and varied as color and elements change. 
 

The system straddles complexity and simplicity. From the shorthand of “pf” to a pattern that can be expressed with almost unlimited iterations, this holistic identity becomes a metaphor for creativity, connecting people through experience.