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Thymes Studio Collection launches in NYC

The Thymes Studio Collection launched this month at the Elements Showcase in New York, with six fragrances that garnered a lot of media attention for their elegant new look. We were thrilled to have the opportunity to work with Thymes on brand strategy and design for this product line, which invites consumers to discover beauty in everyday life.

The evocative fragrances in the Studio Collection are rooted in and intuitively inspired by botanicals and nature, hand crafted with a touch of charm. Here’s a sneak peek at the new packaging. We’re looking forward to sharing the full case study soon.

Thymes Studio Collection | Cue | A Brand Design Company

Photography: Lauren Krysti, Styling: Helen Quinn, Photo Direction: Wink