New Jack Daniel’s Tennessee Whiskey work from Cue

We’re happy to share new work for Jack Daniel’s Tennessee Whiskey, which is currently featured on our website. To be responsible to the brand, we needed to approach the redesign with an eye toward the future, while carefully considering 140 years of equity and history.

The new packaging features changes to both the vessel and label. Check out the work and case study to view a number of related projects we’ve done for Jack Daniel’s recently.